Cellwand Communications’ application for #TAXI for taxi dispatch services was initially refused by the Trademark Office Examining Attorney based on an assertion that the mark was merely descriptive because it was simply a telephone number that can be dialed to call for a taxi. Attorney Sokol showed that the mark was distinctive and used by consumers as a source identifier, which persuaded the Office to withdraw its refusal, and issue U.S. Registration No. 3,137,442 for #TAXI for providing a national dispatch brokerage service for taxicab and livery operations.

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Overcoming Descriptiveness Rejections by the USPTO

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